The Facebook marketing and retail solution – A good idea for your business in the US
Every good business owner will always be working towards improving their business and a lot of the time that may mean including different strategies to your current ones in order to gain more efficiency. With so many different marketing and retail strategies out there it can be a real challenge to figure out which one is the way to go for your own business, and that is where this article comes in. You have probably heard that Facebook marketing has become incredibly popular over the last few years, and while there are many benefits to it, there are also some downsides as well. Today we are going to take a look at some of them, so we definitely encourage you to keep reading this article until the very end.
Easy to find new customers
Of course, one of the biggest reasons why people are always on the hunt for new marketing strategies is their need for new customers. If there is one thing that everyone can admit about Facebook it is the fact that it brings a lot of potential for getting new customers thanks to the fact that the platform currently has over a billion users. This is also a great way for a small business that is just starting out to reach out to customers outside of their area, and even outside of their country, and take their business on a worldwide level. Finding your target audience on Facebook is surprisingly very easy, and probably even easier than when you are working with a marketplace. All you have to do is look for the groups that are dedicated for the type of business you have and the kind of products that you sell, and all it will take is a bit of research.
A lot of competition
When you are thinking about marketing on Facebook one very important thing that you need to always keep in mind is that all of the benefits from Facebook come with a lot of competition, particularly when it comes ti other businesses in the US. There are simply too many businesses that are currently active on Facebook and that makes it quite difficult to stand out from the crowd and bring attention to your business. And if you think that you will be at an advantage by making sure to get into all of the most populated groups on the platform, all we have to say to that is that you can be sure that you are not the only person that is thinking of that. You can be sure that your business specific groups will already be filled with ads from businesses whose business owners that had the same idea as you. Because of this you really need to work hard on your ads and the way that you present them to your customers in order to really stand out from everyone else.
People can get easily distracted when using Facebook
Another pretty significant downside of using Facebook as a tool to sell with is the fact that it is, after all, a social media platform and that means that there is a high chance that people will get really distracted when they are on it. One minute they could be looking at your ads and checking out your products, and the other they can end up looking at their friend’s pictures or videos. Because of this you will have an even bigger responsibility to make sure that you have a really good marketing strategy that will be eye catching and unique. And we keep talking about coming up with a good strategy when it comes to the way you advertise, however that really is much easier said than done and it can take a very long time and a good amount of money for you to achieve that.
No matter some of it’s faults, if there is one thing that you will really benefit from when using Facebook to sell products is the fact that this is a very inexpensive way of doing retail. Signing up an creating a page for your business is completely free, as is listing all of your products, and since the infrastructure is already there and in place, you don’t have to worry about having to design or work on something in your own. In fact, Facebook being free to use is such a good benefit that we still think you should use it and list your products on it, even if you don’t really like the platform because you will get some free exposure for your business.
Integrates with Shopify
The last thing that we are going to talk about is the fact that Facebook integrates with Shopify. Shopify is a leader when it comes to ecommerce platforms and using it for your own website is an excellent idea. Apart from it being a really affordable, yet professional solution that also offers amazing tools, it will also give you the ability for you to integrate your ecommerce store with your Facebook page. This means that it will be very easy for you to get your products up on your Facebook page, because as long as you have them on your Shopify store they will just synchronize automatically. Plus, when you are working with the best social media platform and the best ecommerce platform you will get amazing benefits from them separately, so just think of how much more you will get when you combine the two. You will be getting the best of both worlds, and at a very affordable price.
There is a lot of debate about whether selling with Facebook is a good idea or not, and depending on who you ask, we are sure that you are going to get different answers and opinions. We wanted to give you the chance to form your own opinion, however, which is exactly why we wanted to tell you a bit about the good and the bad. We really hope that you enjoyed reading this article and that it helped you learn something new, and hopefully Facebook, and the combination of Facebook and Shopify, will prove to be a good way to go for your business in the US.